With the relaunching of the store in 2020 under new management, The Pet Shoppe had a goal to achieve a rebrand that provides social proof to the San Fransisco area, and achieved a strong community that aligns with their values and principles.​ We sat down with the owner Dale, and crafted a 6 month strategy to build that presence and impact on the animal community, with a strong emphasis on care and quality environment that attracts pet lovers who appreciate the same values.​ With our organic growth methods, we developed personal and relatable reels and stills that encompassed the essence of what it means to be a pet owner, and related to the love that the owners have for their animals.​Within the first few months, we were able to achieve over 80,000 views to the profiles which resulted in a 684% increase in traffic.